Mar 30, 2020 - Politics & Policy

Two major Democratic groups back Biden with 9-figure campaign

Photo: Drew Angerer/Getty Images

Two major outside Democratic groups launched a general election partnership to boost Joe Biden's presidential campaign with polling, opposition research and ads.

Why it matters: This is significant support — financially and in terms of resources — to get at a time when the novel coronavirus outbreak has pushed the election to the back burner for the country.

  • The two groups — Unite the Country, a super PAC that formed last year to support the former vice president, and American Bridge, a progressive group that's traditionally been an opposition research powerhouse for Democrats — aren't officially merging, per the New York Times, which first reported on the partnership.
  • They are coordinating opposition research efforts, digital and TV ad buys, polling, and fundraising. They've already raised over $70 million combined throughout this cycle, and their goal is $175 million.

Our thought bubble: The background in opposition research could prove to be one of the most powerful tools Biden has in a general election against President Trump, who will be relentless in his attacks.

  • The groups will be able to put up more paid advertising on behalf of Biden, which is especially useful at a time when everyone is stuck at home watching TV.
  • It also helps Biden hit Trump without doing the dirty work himself; ads from this joint partnership will likely hit the president harder on his record and past comments than Biden would.

The big picture: This partnership is another example of the consolidation of Democratic groups in 2020 to try to concentrate power.

  • Earlier this month, former New York City Mayor Michael Bloomberg announced he will donate $18 million to the Democratic National Committee instead of creating his own PAC.
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