Sweetgreen bets on kelp in 2020
Popular salad restaurant Sweetgreen is buying into kelp in 2020, the Washington Post reports.
Why it matters: Kelp is beneficial for both human and ocean health. Sweetgreen's temporary introduction of a "Tingly Sweet Potato and Kelp Bowl" will now give the food a platform across 104 stores nationwide.
- And kelp is a new revenue stream for fishers and aqua-farmers who're hoping to cash in on the trend. Kelp could particularly help the pocketbooks of fishermen facing depleting marine populations due to climate change.
- Growing kelp can also help reverse acidification in ocean waters while reeling in carbon dioxide.
What to watch: The bowl will debut Thursday and be available until March 26.
Go deeper: Media's growing appetite for food content