Feb 8, 2020 - Economy

Beyond Meat tests "fake" fried chicken across the South

This is an illustration of a burger that is missing a patty

Illustration: Rebecca Zisser/Axios

Beyond Meat is testing its plant-based chicken in KFC locations for three weeks across Tennessee, North Carolina and Kentucky, the company recently announced.

The big picture: McDonald's is one of the only major fast-food restaurants that has not embraced the fake meat boom, the Washington Post reports.

Meanwhile: Burger King, Dunkin', White Castle, Subway, Little Caesars, Taco Bell and Panera Bread have all touted plant-based products.

By the numbers: Beyond Meat's stock price has gradually risen since it dropped by 4.3% in January after Canadian fast-food giant Tim Hortons pulled Beyond burgers from its menu.

  • The stock is up roughly 56% since its lowest stretch from November to early January. The start of that down period coincided with a lawsuit over Burger King's Impossible Whopper being grilled alongside meat products.

Go deeper: The next frontier for plant-based meat

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