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After several years of declining ratings and controversies, the NFL made a comeback this past season. 

Go deeper: 26 million Americans will bet on Super Bowl LIV

Podcast: The NFL bounces back

After several years of declining ratings and controversies, the NFL made a comeback this past season.

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<p>After several years of declining ratings and controversies, the NFL made a comeback this past season. </p><div><div><iframe frameborder="no" height="200" scrolling="no" src="https://playlist.megaphone.fm?e=AXIOS2077570027" width="100%"></iframe></div><div style="display:none"></div></div><p><strong>Go deeper:</strong> <a class="gtmContentClick" data-vars-link-text="26 million Americans will bet on Super Bowl LIV" data-vars-click-url="https://www.axios.com/super-bowl-sports-betting-ce7a58dc-d31b-468d-b214-502c1a6eae5a.html" data-vars-content-id="53a1cb95-abfd-4a60-970b-a3996f5d86b1" data-vars-headline="Podcast: The NFL bounces back" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/super-bowl-sports-betting-ce7a58dc-d31b-468d-b214-502c1a6eae5a.html" target="_self">26 million Americans will bet on Super Bowl LIV</a></p><span id="midStoryAd" data-ad-status="NO_AD_LENGTH"></span>

Shifts in technology and media are changing the way we play, watch and understand sports. Business models are adapting and social change is forcing those in charge of teams and leagues to reconsider decades-old practices.

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Podcast: The NFL bounces back

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