Bloomberg to run gun control ad during Super Bowl

• Last year, 98.2 million people watched the Super Bowl, according to Nielsen.

Details: Bloomberg's campaign this week will also release additional ads featuring survivors of gun violence from 12 states to show the effect of gun violence on communities around the country.

“I chose to devote the entire sixty-second ad to gun safety because it matters to communities across the country and it will be a top priority for me as president. Calandrian’s story is a powerful reminder of the urgency of this issue and the failure of Washington to address it. People will be rooting for different teams in the Super Bowl, but virtually all Americans — including people in both parties and a majority of gun owners — support universal background checks and other common sense gun laws.”

The big picture: Bloomberg has proposed banning assault-style weapons and high-capacity magazines and investing "at least" $100 million annually for public health research about gun violence.

Go deeper: Michael Bloomberg releases 2020 gun safety plan