Scoop: Cargo pivots to car-top advertising, does layoffs

Background: Cargo, founded in 2016, debuted with items that Uber and Lyft drivers can put in their cars and sell to passengers.

• It inked a partnership with Uber in 2018.
• Drivers have earned $13 million by selling 12 million products to 35 million passengers across 14 cities and three countries, Cargo CEO Jeff Cripe tells Axios.

A few months ago, Cargo began testing car-top ad displays in Atlanta with Uber, putting it in direct competition with startups like Google-backed Firefly.

• Cargo is expanding the service next week to Dallas and Phoenix.
• Drivers, Cargo, and Uber each get a cut from the advertising revenue.
• As part of the shift to focus solely on this business, Cripe says that Cargo has laid off "fewer than 30" full-time employees.

Cargo has raised about $40 million in venture capital funding, from such investors as Founders Fund, Coatue Management, and a group of former Uber executives.