Nov 21, 2019

Uber is testing ad displays for its cars

Photo: Justin Sullivan/Getty Images

Some Uber drivers have independently been putting ad displays on top of their cars, but now the ride-hailing company has teamed with startup Cargo for a small test of officially deploying ads to drivers in Atlanta.

Why it matters: This could be a new revenue source for Uber, which has been under heavy pressure to move towards profitability.

The details: Drivers who put the ads on their cars can make $40 for their first 20 hours of driving each week, with an extra $10 for every five additional hours, with a maximum of $150 per week. There's a $150 security deposit as well.

  • The displays are provided by Cargo, a New York-based startup and existing partner best known for its boxes of snacks and other items that ride-hailing drivers can sell to passengers for extra cash.
  • Like the snack boxes, the ad deal can help drivers make more money and offset some of their frustration with declining earnings.
  • "This is a very limited pilot, which we would look to expand only if successful," an Uber spokesperson told Axios.  

The intrigue: As part of Uber’s partnership with Cargo for these car tops, Uber, as well as Cargo, will get a cut of the advertising revenue, Axios has learned.

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Minneapolis unrest as hundreds protest death of George Floyd

Protesters and police clash during demonstration on Wednesday over the death of George Floyd in custody outside the Third Police Precinct. Photo: Kerem Yucel/AFP via Getty Images

A man died in a Minneapolis shooting during a second night of clashes between police and protesters in the city over the death of George Floyd, an African American man who died in police custody, per AP.

The latest: Minnesota Gov. Tim Walz tweeted late Wednesday that the situation where the clashes were taking place was "extremely dangerous" as he urged people to leave the area. There were multiple news reports of police firing tear gas at protesters and of some people looting a Target store.

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 5,695,968 — Total deaths: 355,701 — Total recoveries — 2,351,638Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 1,699,933 — Total deaths: 100,442 — Total recoveries: 391,508 — Total tested: 15,192,481Map.
  3. Public health: CDC issues guidelines for reopening officesFauci says data is "really quite evident" against hydroxychloroquine.
  4. States: California hospitals strained by patients in MexicoTexas Supreme Court blocks mail-in expansion to state voters.
  5. Business: MGM plans to reopen major Las Vegas resorts in June — African American business owners have seen less relief from PPP, Goldman Sachs says.
  6. Tech: AI will help in the pandemic — but it might not be in time for this one.
  7. World: EU proposes a massive pandemic rescue package.
  8. 1 🎶 thing: Local music venues get rocked by coronavirus.
  9. 🎧 Podcast: Trump vs. Twitter ... vs. Trump.
  10. What should I do? When you can be around others after contracting the coronavirus — Traveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  11. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Updated 25 mins ago - Politics & Policy

FEC commissioner fact-checks Trump's voter fraud claims

Federal Election Commission Ellen Weintraub during a committee hearing in the Capitol in 2017. Photo: Joe Raedle/Getty Images

Federal Election Commission commissioner Ellen Weintraub posted an extensive fact-checking thread to Twitter late Wednesday refuting claims by President Trump and some Republicans that mail-in voting can lead to fraud.

Why it matters: Weintraub weighed in after Trump threatened to take action against Twitter for fact-checking him on his earlier unsubstantiated posts claiming mail-in ballots in November's election would be fraudulent, and she directly addressed Twitter's fact-checkin of the president in her post.