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Illustration: Lazaro Gamio/Axios

APPLETON, Wis. — Voters who supported Barack Obama in 2012 and then Donald Trump in 2016 are sick of Trump, saying in a focus group here that they're getting tired of his "lies" and the way he treats people.

Why it matters: Trump barely won Wisconsin, where he got roughly 22,000 more votes than Hillary Clinton, and these swing voters were decisive. If he's losing them, it will be harder to win the state again with just his base supporters.

  • This was the biggest takeaway from the focus group of swing voters I watched last week, conducted by the research firms Engagious and Focus Pointe Global.
  • The group included eight Obama/Trump voters and four Mitt Romney/Hillary Clinton voters.

Be smart: Their unhappiness with Trump reveals a larger re-election problem for him: touting a strong economy and low unemployment numbers isn't cutting it anymore. It's not necessarily his politics that will be his downfall with these Obama/Trump and Romney/Clinton voters; it's his personality.

What they're saying: "I think he’s a dirty crook that lies, cheats, and steals when he can," said George Engelmann, a 49-year-old Obama/Trump voter. "There’s just a plethora of things that are still coming out."

  • Although Engelmann said there's nothing Trump has done politically that he disagrees with, "I will definitely take a chance [on a Democrat]" in 2020. "I don't think I'll vote for Trump again. I don't think he'll make it."
  • Adam K., a 47-year-old Obama/Trump voter, said he wishes Trump would own the things he's lied about. "He's been caught in a lot of lies. ... You know, just admit that you made a mistake and say 'I'm sorry, I shouldn't have said that.'"
  • Amanda S., a 39-year-old Obama/Trump voter, said: "He's getting stuff done, but he lies. I don't think he's a very good person, but he's getting stuff done, so it's hard."

He also hasn't convinced Lisa White, a 38-year-old Romney/Clinton voter, to come back to the GOP.

  • "He’s done a lot for jobs and the economy, but I’m all about the way people treat people," White said. "And if you’re going to be a jerk, then you kinda don’t need to be the face of America."

The backstory: These folks voted for Trump because they didn't like Clinton, they were single-issue voters in 2016 — on things like abortion — or they liked and believed in Trump's campaign promises.

  • Adam K. said he thinks Trump has accomplished a lot of good things politically, but it's harder to support him now because "there's more negativity, more solid evidence of a negative personality. I really wish we had a stronger third party that could actually have their hat in the ring."
"I didn't like Trump, like his TV shows and all that. I never liked him, but I just did really get the sense that he's going to get things done and I just like the straightforward approach that he had and still has."
— Allison B., a 36-year-old Obama/Trump voter

Between the lines: While many of these voters are completely disenchanted with Trump, they're not excited about any of the Democratic candidates. The only Democrat they are excited about is Michelle Obama, and she's not running.

  • But the things they like about her highlight the qualities they're not seeing in Trump.
  • "She's honest. She has good morals. Her family has been raised properly. There's no hiding with them. You're not going to uncover some funny secret in the past. She is who she is and this is what you get," said White.
  • Others mentioned her values, and said she's optimistic and dynamic.

The bottom line: While politics certainly plays a role for these swing voters, Trump's personality seems to be getting in his own way — and they're less inclined to look the other way again in 2020.

Go deeper: Trump's 2020 map from hell

Go deeper

2 hours ago - Health

FDA advisory panel recommends Pfizer boosters for those 65 and older

A healthcare worker prepares a dose of the Pfizer-BioNTech Covid-19 vaccine at the Key Biscayne Community Center on Aug. 24, 2021. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

A key Food and Drug Administration advisory panel on Friday overwhelmingly voted against recommending Pfizer vaccine booster shots for younger Americans, but unanimously recommended approving the third shots for individuals 65 and older, as well as those at high-risk of severe COVID-19.

Why it matters: While the votes are non-binding, and the FDA must still make a final decision, Friday's move pours cold water on the Biden administration's plan to begin administering boosters to most individuals who received the Pfizer vaccine later this month.

2 hours ago - World

France recalls ambassadors from U.S. and Australia over submarine deal

Secretary of State Antony Blinken (L), French Foreign Minister Jean-Yves Le Drian (C), and French ambassador to the U.S. Philippe Etienne. Photo: Nicholas Kamm/AFP via Getty Images

France has taken the extraordinary step of recalling its ambassadors to the U.S. and Australia after both countries blindsided their French allies with a new military pact and submarine contract, the French Foreign Ministry announced on Friday.

The backstory: While sealing an agreement with the U.S. and U.K. to acquire nuclear submarines, Australia ripped up an existing $90 billion submarine deal with France. That led senior French officials to accuse the U.S. of a "stab in the back."

Updated 3 hours ago - World

In reversal, Pentagon now says drone strike killed 10 Afghan civilians

Caskets for the dead are carried towards the gravesite as relatives and friends attend a mass funeral for members of a family that is said to have been killed in a U.S. drone airstrike, in Kabul on Aug. 30. Photo: Marcus Yam/Los Angeles Times via Getty Images

A U.S. drone strike launched on Aug. 29 killed 10 civilians in Afghanistan, including seven children, rather than the Islamic State extremists the Biden administration claimed it targeted, the Pentagon said Friday.

Why it matters: U.S. Central Command said at the time that officials "know" the drone strike "disrupted an imminent ISIS-K threat" to Kabul's airport, and that they were "confident we successfully hit the target."

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