Dec 14, 2019 - Economy & Business

Campaigns target younger voters online

Expand chart
Data: Bully Pulpit Interactive; Chart: Andrew Witherspoon/Axios

Campaigns are using targeted digital platforms to reach younger voters, especially first-time voters.

Driving the news: Facebook has become the primary platform for candidates to spend their political dollars online. The tech giant makes it easy for campaigns to buy ads at scale targeted to different age groups.

  • In total, since March, Bernie Sanders and Mike Bloomberg have collectively spent the largest amount of their Facebook ad budgets targeting Gen Z (people ages 13-24) and millennials (people ages 25-44) online.
  • Joe Biden has focused the least on the youngest voters.

Between the lines: While Facebook and Instagram are both used by people of all ages, its rival app Snapchat reaches a much younger demographic.

  • Donald Trump's campaign and an affiliated PAC have spent a combined $43,955 this year on Snapchat ads — the exact same amount as the Pete Buttigieg's campaign. Many of Buttigieg's ads are targeted specifically toward college students.
  • While the spend on Snapchat is dwarfed by the millions spent by Democratic candidates on Facebook and Google ads, the data provides insight into how candidates are targeting young and first-time voters ahead of the 2020 presidential election.

The bottom line: Digital advertising makes it easier for candidates to target younger voters at a fraction of the cost of TV ads.

Go deeper:

Go deeper

Zuckerberg says Trump’s “shooting” tweet didn’t violate Facebook’s rules

Mark Zuckerberg at the 56th Munich Security Conference in Munich, Germany on February 15. Photo: Abdulhamid Hosbas/Anadolu Agency via Getty Images

Facebook did not remove President Trump's threat to send the National Guard to Minneapolis because the company's policy on inciting violence allows discussion on state use of force, CEO Mark Zuckerberg explained in a post on Friday.

The big picture: Zuckerberg's statement comes on the heels of leaked internal criticism from Facebook employees over how the company handled Trump's posts about the Minneapolis protests and his unsubstantiated claims on mail-in ballots — both of which Twitter has now taken action on.

Updated 28 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7:30 p.m. ET: 5,916,464— Total deaths: 364,357 — Total recoveries — 2,468,634Map.
  2. U.S.: Total confirmed cases as of 7:30 p.m. ET: 1,744,258 — Total deaths: 102,709 — Total recoveries: 406,446 — Total tested: 16,099,515Map.
  3. Public health: Hydroxychloroquine prescription fills exploded in March —How the U.S. might distribute a vaccine.
  4. 2020: North Carolina asks RNC if convention will honor Trump's wish for no masks or social distancing.
  5. Business: Fed chair Powell says coronavirus is "great increaser" of income inequality.
  6. 1 sports thing: NCAA outlines plan to get athletes back to campus.

Trump says he spoke with George Floyd's family

President Trump in the Rose Garden on May 29. Photo: Win McNamee/Getty Images

President Trump told reporters on Friday that he had spoken with the family of George Floyd, a black resident of Minneapolis who died after a police officer knelt on his neck on Monday.

Driving the news: Former Vice President Joe Biden said via livestream a few hours earlier that he, too, had spoken with Floyd's family. The presumptive Democratic presidential nominee implored white Americans to consider systemic injustices against African Americans more broadly, Axios' Alexi McCammond reports.