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Data: Bully Pulpit Interactive; Chart: Andrew Witherspoon/Axios

Campaigns are using targeted digital platforms to reach younger voters, especially first-time voters.

Driving the news: Facebook has become the primary platform for candidates to spend their political dollars online. The tech giant makes it easy for campaigns to buy ads at scale targeted to different age groups.

  • In total, since March, Bernie Sanders and Mike Bloomberg have collectively spent the largest amount of their Facebook ad budgets targeting Gen Z (people ages 13-24) and millennials (people ages 25-44) online.
  • Joe Biden has focused the least on the youngest voters.

Between the lines: While Facebook and Instagram are both used by people of all ages, its rival app Snapchat reaches a much younger demographic.

  • Donald Trump's campaign and an affiliated PAC have spent a combined $43,955 this year on Snapchat ads — the exact same amount as the Pete Buttigieg's campaign. Many of Buttigieg's ads are targeted specifically toward college students.
  • While the spend on Snapchat is dwarfed by the millions spent by Democratic candidates on Facebook and Google ads, the data provides insight into how candidates are targeting young and first-time voters ahead of the 2020 presidential election.

The bottom line: Digital advertising makes it easier for candidates to target younger voters at a fraction of the cost of TV ads.

Go deeper:

Go deeper

Focus group: Michigan swing voters think Harris will act as president

Sen. Kamala Harris during Wednesday's vice presidential debate. Photo: Alex Wong/Getty Images

Several Michigan voters who are sticking with President Trump think that if Joe Biden gets elected, Sen. Kamala Harris will be running the show — and her Wednesday debate performance reinforced their view.

Why it matters: These are some of the few voters for whom the vice-presidential pick has outsized importance in how they view the two tickets, and for now that's benefitting Trump.

Domestic online meddling threatens 2020 election

Illustration: Aïda Amer/Axios

Social media platforms are scrambling to crack down on domestic actors who have picked up foreign meddling techniques to try to influence the 2020 election — an effort that's resulted in a spate of action against U.S.-based conservatives.

The big picture: Domestic influence campaigns are not new, but tech firms are more aware of them this cycle. The companies also have more help from intelligence agencies and media companies to help uncover these operations and shut them down.

Dominion sends cease and desist letter to My Pillow CEO Mike Lindell

Photo: Stephen Maturen/Getty Images

Dominion Voting Systems on Monday sent a cease and desist letter to My Pillow CEO Mike Lindell over his spread of misinformation related to the 2020 election.

Why it matters: Trump and several of his allies have pushed false conspiracy theories about the company, leading Dominion to take legal action. It's suing pro-Trump lawyer Sydney Powell for defamation and $1.3 billion in damages, and a Dominion employee has sued Trump himself, OANN and Newsmax.