Dec 17, 2019

Attention Capital is acquiring Girlboss

girlboss magazine

Photo by Cindy Ord/Getty Images for Girlboss Rally NYC 2018

Attention Capital, the new media and technology investment firm, announced Tuesday morning that it's acquiring Girlboss, a media company geared towards female millennials that was founded by female fashion entrepreneur Sophia Amoruso.

The big picture: It's the latest example of a venture group consolidating smaller media startups or struggling legacy media brands.

  • Attention Capital, which launched this past spring and is co-founded by Joe Marchese, is looking to only invest in companies that shape the attention economy.
  • The company partnered with James Murdoch's investment firm in August to acquire a controlling stake in Tribeca Enterprises, the producer of the Tribeca Film Festival.

The goal of the acquisition is to grow the brand and scale to new platforms, products, and events globally.

  • Girlboss's leadership team and headquarters will remain the same. The company plans to hire more people in technology, audio, events and sales.

What's next: As Axios has previously reported, Attention Capital is looking to raise nearly $500 million to invest in everything from measurement companies to news brands and entertainment upstarts, per sources.

Go deeper: Media mergers highlight arbitrary private valuations

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