Twitter will make it easier to identify political candidates

Twitter is launching two initiatives that will help users better identify political candidates on its platform, the company announced Thursday.

Why it matters: It's an effort to curb misinformation, making it easier for users to find original sources of information.

What's happening: Twitter is partnering with Ballotpedia, a nonprofit and nonpartisan online political encyclopedia, to identify the official campaign Twitter accounts of candidates.

• The company is bringing back "election labels," a feature it first launched during the 2018 midterms. Twitter says that in the week before Election Day in 2018, 13% of conversation on its platform about the midterms included a tweet with an election label.
• Beginning this week, Twitter will start identifying candidates who qualify for the primary ballot for House, Senate and gubernatorial races with a verified badge.

Go deeper: Twitter adds candidate labels ahead of midterm elections