Nov 26, 2019 - Economy

Cheddar to launch D.C.-based political show in 2020

Sara Fischer

Jon Steinberg, founder & CEO of Cheddar in 2016. Photo: Matthew Eisman/Getty Images

Cheddar is launching a political show called Cheddar Capital early next year, executives tell Axios.

The big picture: The show will be based out of D.C. and is the brainchild of Jon Steinberg's newest hire, Altice News’ VP and GM for political partnerships Peter Cherukuri.

Why it matters: Cherukuri is a political publishing veteran, having spent years managing political and policy partnerships at places like POLITICO, HuffPost, Roll Call, and National Journal.

The show, which will cater to a millennial audience, will be 30 minutes in length. The format will be interviews and round tables.

Cheddar, which is now owned by Altice USA, is carried by most major streaming platforms, as well as most major cable providers.

Go deeper: Cheddar acquired by Altice USA for $200 million

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Cheddar to launch D.C.-based political show in 2020

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