Pro-Trump group finds swing voters are unconvinced on impeachment

The big takeaway from impeachment so far is that swing voters think Trump did things they don't like — but nothing impeachable, said Wes Anderson, co-founder of OnMessage Inc. and one of the pollsters who conducted the focus groups.

• Anderson said these voters "don’t have any shortage of criticisms of the president, [on] personality and stylistically. But they’re pretty happy with two or three or four specific things he's done," such as the border or China trade.
• Organizers held two focus groups each in these metro areas: Des Moines, Orlando, Charlotte, Phoenix, Miami, Atlanta, Columbus, Detroit and Pittsburgh.
• While a focus group is not a statistically significant sample like a poll, these responses can show how some voters are thinking and talking about the 2020 election.

The bottom line: The findings bolster Republicans' strategy of asking voters to assess Trump on the effectiveness of his policies, not on his governing style.

Go deeper:

• Focus group: These Ohio swing voters are outraged over impeachment
• Focus group: Trump's vulnerabilities with Minnesota swing voters
• Focus group: Pennsylvania swing voters aren't ditching Trump in 2020