The only flavors Juul will sell are menthol and tobacco flavors. The Food and Drug Administration has ordered e-cigarette product makers to devise a plan to keep their devices away from minors, declaring use by teens has reached an "epidemic proportion". Photo: Scott Olson/Getty Images
Juul, the nation's largest maker of vaping products, announced Thursday it will freeze sales of its popular mint flavor, leaving only menthol and tobacco flavors available, amid looming Trump administration plans to ban all flavors of e-cigarettes, including mint.
Why it matters: Mint accounts for about 70% of Juul’s U.S. sales. Menthol only accounts for about 10%, while tobacco makes up roughly 20%, a person familiar with the matter tells Axios.
The big picture: Two studies were released this week on mint's rising popularity among teens next to fruit varieties:
- Juul's mint is the most popular for teens in 12th and 10th grades, and the second most popular among 8th graders.
- About 1.2 million teenagers use either menthol or mint flavors, one of the studies notes.
Go deeper: "Significant increase" in teens vaping menthol or mint flavored e-cigarettes