Media heavyweights Gary Newman and Lisa Gersh join Attention Capital

• They will also source deal flow for the investment side of the business and consult on business operations for portfolio companies.

The big picture: The goal of Attention Capital is to buy, build, and scale brands and technologies that shape the attention economy.

• The company is looking to raise nearly $500 million to invest in everything from measurement companies to news brands and entertainment upstarts, sources tell Axios.
• This past summer, Attention Capital joined forces with Lupa Systems, the venture company led James Murdoch, to acquire a majority stake in Tribeca Enterprises, the company that produces the Tribeca Film Festival.