The Information has held talks with Bloomberg Media about a bundled subscription, sources tell Axios.
Why it matters: While the talks were preliminary and a potential partnership is not confirmed, both businesses cater to a high-end business consumer, so the audience alignment makes sense.
The big picture: The subscription landscape is growing so competitive, that news companies banning together to sell joint subscription packages may be the next big trend.
Both The Information and Bloomberg Media's individual subscription price is higher than the typical consumer subscription, at $400 and $340, respectively per year.
The news comes as The Information looks to grow its corporate subscriptions.
Bloomberg launched its consumer-facing subscription service in 2018.
