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Juul is offering retailers $100 million in incentives to "install a new electronic age-verification system" that the vaping giant hopes will restrict illegal sales to minors, reports the Wall Street Journal.
Why it matters: This is Juul's latest attempt to fight the allegations that the company has helped fuel the teen vaping epidemic.
- The system blocks the sale of any Juul product until the retailer scans an official government ID.
- It also "limits each purchase to a maximum of one vaporizer and four refill packs."
The big picture: Some retailers have already taken matters into their own hands. Rite Aid and Walgreens have raised the age to buy tobacco in their stores to 21.
- Senate Majority Mitch McConnell wants the federal government to make a similar move.
What's next: Juul says 40,000 stores, including some major convenience store chains, have already agreed to install the system, per the WSJ.
- Juul plans to stop selling to retailers who don't use it by May 2021.
Go deeper: Juul's growing kids crisis