Instagram adds tools for users to flag misinformation

Details: Instagram will begin rolling out the option to report false posts on the platform to all users by the end of the month.

• The company will leverage that feedback, along with other signals — like the previous behaviors of the account that posted the content — to determine whether a third-party fact checker should then review the questionable content.

Instagram recently debuted a pilot program in the U.S. that allows fact-checkers to rate content on Instagram, according to Stephanie Otway, a Facebook company spokesperson.

• "This allows us to address Instagram-specific misinformation, in addition to content rated false on Facebook, which we also limit on Instagram," Otway says.
• Instagram says it will also use the feedback to better train its artificial intelligence technology to proactively find and rate misinformation.

What's next: Otway says that when the company finds misinformation on Instagram, it will filter it out of places where people can discover new content on the platform.