Snapchat hires its first chief marketing officer

Snapchat has hired McDonald's VP of Marketing Kenny Mitchell to leads its marketing efforts. Mitchell will report directly to CEO Evan Spiegel beginning in June.

Why it matters: The company is investing more in consumer marketing to promote the rollout of its redesigned Android app.

Between the lines: Mitchell is the latest big-name hire for Snapchat, with the company adding several new executives to its C-suite in October as a part of an effort to rebuild a new leadership team.

• The Santa Monica-based company lost several high-level executives in the wake of its initial public offering two years ago, including its chief business officer, its chief financial officer and its VP of content.