Fake news fight pivots to retail
The National Enquirer is sparking a media crossover, with activists pushing to persuade stores to stop carrying tabloids in light of recent scandals around the publication.
Why it matters: So much of the attention on fake and malignant news has been on the platforms — Google, Facebook and Twitter. But a major chunk of the questionable media consumed in America is still seen in print, often in the checkout aisle.
- "Unlike most magazines, the National Enquirer is heavily dependent on sales of individual copies, not subscriptions. Seventy-five percent of sales come through single-copy sales at chain stores," Popular Information's Judd Legum notes.
- "The dominant retailers for the National Enquirer are Walmart, which accounts for 23% of all sales, and Kroger, which accounts for 10%. Other major retailers of the National Enquirer include Giant/Food Lion, Albertsons/Safeway, CVS, Publix, Hudson Retail, and Walgreens," Legum writes.