Feb 5, 2019 - Economy & Business

Super Bowl viewership sinks after a solid NFL season

Data: Kantar Media; Chart: Axios Visuals, Media Reports
Data: Kantar Media; Chart: Axios Visuals, Media Reports

By all accounts, Super Bowl LIII was a snoozer, and its ratings appear to reflect this. The broadcast was seen by a total of 98.2 million people, per Nielsen. CBS Sports said 100.7 million watched the program across TV and digital channels.

Why it matters: Overall, ratings were the lowest they've been in a decade. By contrast, ratings during the regular season last year were up about 5%, with most analysts citing more points being scored overall as the reason.

Yes, but: Despite declining Super Bowl viewership overall, advertising rates continue to hold steady, although reportedly plateauing this year. The Super Bowl is typically the most-watched annual broadcast event on TV in the U.S., making it a lucrative opportunity for advertisers.

Note: Axios' chart was created yesterday before final ratings were released, and thus show preliminary overnight Nielsen ratings, which can be indicative of overall viewing trends but are not final and subject to change.

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