Samsung announced Sunday at this year's CES electronics show that its 2019 lineup of smart TVs launching this spring will be able to play TV shows and movies from Apple’s iTunes via a native app.
Why it matters: Samsung and Apple remain rivals in tech, but they partner in significant ways. Samsung manufactures the Apple-designed chips used in the iPhone and iPad and supplies other components. And Samsung has struggled to provide content to its users — while Apple wants to ensure that its content is available wherever people want to consume it.
Our thought bubble, per Axios' Ina Fried: Don’t forget Apple has spent a bundle on original content but has yet to announce a strategy. This ensures people will have more places to watch that content when it arrives.
