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Nike's quarterly earnings and revenue beat analyst expectations, despite many believing the company's bottom line would suffer from its decision to feature former NFL quarterback Colin Kaepernick in its signature "Just Do It" campaign, CNBC reports.

The big picture: The company posted earnings of $0.52 per share against an expected mark of $0.46, while hauling in $9.37 billion in 4th quarter against an expectation of $9.18 billion. The company's shares were up 7.1% at market close on Friday.

Go deeper: The rise of "belief-driven" buyers

Nike earnings beat expectations after launching Kaepernick campaign

Its shares were up 7.1% at market close on Friday.

A Nike ad in New York featuring Colin Kaepernick. Photo: Angela Weiss/AFP via Getty Images

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Colin Kaepernick

Nike&#x27;s quarterly earnings and revenue beat analyst expectations, despite many believing the company&#x27;s bottom line would suffer from its decision to feature former NFL quarterback Colin Kaepernick in its signature <a class="gtmContentClick" data-vars-link-text="&quot;Just Do It&quot; campaign" data-vars-click-url="https://www.axios.com/video-nike-colin-kaepernick-ad-just-do-it-579a0254-5455-4f02-a3b4-eb55f3e3d8a3.html" data-vars-content-id="263a15ba-958e-49cb-802e-91bfb2c6beb2" data-vars-headline="Nike earnings beat expectations after launching Kaepernick campaign" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/video-nike-colin-kaepernick-ad-just-do-it-579a0254-5455-4f02-a3b4-eb55f3e3d8a3.html" target="_self">&quot;Just Do It&quot; campaign</a>, <a class="gtmContentClick" data-vars-link-text="CNBC reports." data-vars-click-url="https://www.cnbc.com/2018/12/20/nike-earnings-q2-2019.html" data-vars-content-id="263a15ba-958e-49cb-802e-91bfb2c6beb2" data-vars-headline="Nike earnings beat expectations after launching Kaepernick campaign" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.cnbc.com/2018/12/20/nike-earnings-q2-2019.html" target="_blank">CNBC reports.</a>The big picture: The company posted earnings of $0.52 per share against an expected mark of $0.46, while hauling in $9.37 billion in 4th quarter against an expectation of $9.18 billion. The company&#x27;s shares were up 7.1% at market close on Friday.Go deeper: <a class="gtmContentClick" data-vars-link-text="The rise of &quot;belief-driven&quot; buyers" data-vars-click-url="https://www.axios.com/belief-driven-activist-brands-nike-kaepernick-edelman-e4680a8e-7aa5-43e1-84de-2874929c868e.html" data-vars-content-id="263a15ba-958e-49cb-802e-91bfb2c6beb2" data-vars-headline="Nike earnings beat expectations after launching Kaepernick campaign" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/belief-driven-activist-brands-nike-kaepernick-edelman-e4680a8e-7aa5-43e1-84de-2874929c868e.html" target="_self">The rise of &quot;belief-driven&quot; buyers</a>

After a record economic expansion, the coronavirus pandemic sent the U.S. economy into a recession as unemployment soared to staggering heights. The country now faces urgent questions about how much stimulus is needed for reeling consumers and businesses, and what a recovery might look like.