Sep 4, 2018 - Technology

Report: Instagram plots shopping app

An Instagram user browses the app. Photo: Muhammed Selim Korkutata/Anadolu Agency via Getty Images

Instagram has plans to build a standalone app for online shopping, the Verge reports, citing sources familiar with the matter.

The bigger picture: Retailers are already using Instagram as a high-end advertising platform, and Instagram is very popular among younger consumers who are native online shoppers. That positions Facebook-owned Instagram to make a big splash in e-commerce if its app moves forward.

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