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Snap Inc. is preparing to launch a platform this fall that will let developers create games that can be played on the Snapchat app, two sources tell The Information.
Why it matters: The company recently rolled out third-party developer tools that would allow developers to plug into the app's data, and vice versa. The move, which will help it compete with the likes of Facebook, will also help Snap build out new features, like games, to engage users.
Snapchat has lined up at least one gaming partner to make a game for the new platform, per The Information.
The bigger picture: As The Information notes, "Messenger-based gaming hasn’t caught on in the U.S., but Snap’s young, highly engaged user base may give it an advantage."