AT&T unveils new live streaming package WatchTV

- Sara Fischer, author ofAxios Media Trends

Photo: Roberto Machado Noa/LightRocket via Getty Images
Days after finalizing its deal to acquire Time Warner, one of the largest content companies in the country, AT&T has unveiled is newest video package called WatchTV, which includes 31 channels for $15 — significantly cheaper than its offering with DirectTV Now.
Why it matters: The company has wasted no time integrating Time Warner's assets into its new package, which will include channels like HLN, CNN, Cartoon Network, TNT and more. In fact, roughly 20% of the channels offered in the new bundle currently come from Turner, the cable subsidiary of Time Warner.
- In addition to 31 channels of live programming, WatchTV has over 15,000 TV shows and movies on demand. It plans to integrate a few more Viacom channels, like VH1, BET and Comedy Central in the coming weeks.
How to get it: WatchTV is available to AT&T subscribers cross-platform via a WatchTV app or on select browsers. The service comes at no additional cost with AT&T's two new unlimited data plans, unveiled Thursday — AT&T Unlimited and AT&T Unlimited Premium — which launch next week.
Go deeper: AT&T's merger will change how we watch TV.