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Instagram announced that it hit 1 billion monthly active users Wednesday, adding roughly 200 million users since last September and a half billion users in two years.
Why it matters: The milestone puts the Facebook-owned app in a high-end tier of 1 billion+ user apps, along with Facebook (2.2 billion users); Facebook Messenger (2.13 billion users); Whatsapp (1.5 billion users); YouTube (1.8 billion users) and WeChat (1 billion users).
Instagram has reached 1 billion global users in less than eight years.
- Oct 2010: Instagram founded
- Dec 2010: 1 million
- Sept 2011: 10 million
- April 2012: Facebook acquires Instagram
- April 2012: 50 million
- Feb 2013: 100 million
- Mar 2014: 200 million
- Dec 2014: 300 million
- Sept 2015: 400 million
- June 2016: 500 million
- Dec 2016: 600 million
- April 2017: 700 million
- Sept 2018: 800 million
- June 2018: 1 billion