Apple targets parents with Sesame Workshop deal

Details: Kids content is a major selling point for streaming services trying to hook households as user-bases, as opposed to individuals. (Household is a typically reach metric used for television, while individual users are the typically reach metric for social media and messaging apps.)

Between the lines: Children's content has been a big focus for both Netflix and Amazon, which have wide catalogs of children’s programming including original content. Up until now, reports and statements have suggested that Apple has invested in high-end adult programming, featuring prominent actors and producers like Reese Witherspoon, Jennifer Aniston and most recently, Oprah Winfrey.

The bottom line: This puts them in a place to potentially compete with Disney's planned entertainment streaming service, which the company says will be aimed at families with children's content.