Yahoo Finance expands live events business
Yahoo Finance is expanding its flagship finance conferences series, "All Markets Summit" by adding three new events to the franchise.
Why it matters: Yahoo sees revenue and branding opportunities in its finance events, which is why its expanding the series.
The three new events being added to the series are: All Markets Summit: Crypto (San Fransisco, June); All Markets Summit: Midterm Edition (New York, November); and All Markets Summit: World of Change (New York, October.)
The series is piggybacking off Warren Buffett’s annual Berkshire Hathaway shareholders meeting, in which Yahoo! has exclusive live-streaming rights. This will be the company's third year exclusively streaming the high-profile business event.
“These live events represent a unique combination of capabilities that differentiate Yahoo Finance from the rest of our competitors: unprecedented scale, premium live stream technology, and world class editorial content. We continue to see audience growth year after year, and now we’re looking to reach more people than ever before by leveraging Oath’s global network.”— Yahoo Finance Editor-in-Chief Andy Serwer
What's next? Expect Yahoo Finance to continue to double down on live events and broadcast rights of major business moments to expand its revenue opportunities.