The Tiger Woods factor: TV ratings way up when he’s competitive

When Tiger Woods is playing, he and his sponsors get much more time on camera than other competitors, according to Nielsen: "Through the Arnold Palmer Invitational (March 12-18, 2018), Woods had seen more branding time on screen than any other golfer on the PGA Tour, with 583 minutes of branding exposure."

Why it matters: "For the four events this season that Woods has finished inside the top 25, broadcast network viewership is up 93% versus the same events last year, or about 2 million more viewers on average."