Uber pivots back to drivers

From next week's issue of The New Yorker ... "Letter from Silicon Valley: At Uber, a New C.E.O. Shifts Gears: Dara Khosrowshahi is charged with turning the scandal-plagued startup into a traditional company — without sacrificing what made it successful," by Sheelah Kolhatkar:

Why it matters: "Uber has been criticized for taking advantage of its drivers, who work without job security or benefits, and whose commissions the company has reduced more than once. Shortly before Kalanick’s departure, Uber realized that this was a strategic mistake — the company needed to attract drivers ... if it wanted to continue to grow. Many riders, meanwhile, felt increasingly uncomfortable using the app, which had come to symbolize gig-economy exploitation. Courting drivers is now a priority at the company."