Nov 6, 2018

Democratic super PAC translates ads to Spanish after seeing Election Day search trends

Voters at a polling place in California. Photo: MARK RALSTON/AFP/Getty Images

After Priorities USA, a Democratic-aligned super PAC, saw that "Dónde Votar" ("where to vote") is the top Google search trend in the U.S. today, it translated its voter mobilization ads to Spanish in Arizona and Florida.

Why it matters: Even though people were searching for "where to vote" in Spanish, Google was providing them with English results. This type of quick reaction to real-time Google search trends not only gives voters the information they're looking for, but gives Democratic groups like Priorities more visibility on Election Day. (Of course, that doesn't mean one party will necessarily benefit more than the other from this.)

Details: Caitlin Opperman, the PrioritiesUSA's digital associate overseeing the Latinx program, said the group translated the ads within an hour of seeing the tweet below from NBC News today.

  • She said these translated ads have already surpassed the average user engagement, getting between 17% and 20% of users to actually click on the ad, which directs people to a DNC website called

Go deeper

Coronavirus spreads to more countries, and U.S. ups its case count

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

The novel coronavirus continues to spread to more nations, and the U.S. reports a doubling of its confirmed cases to 34 — while noting those are mostly due to repatriated citizens, emphasizing there's no "community spread" yet in the U.S. Meanwhile, Italy reported its first virus-related death on Friday.

The big picture: COVID-19 has now killed at least 2,359 people and infected more than 77,000 others, mostly in mainland China. New countries to announce infections recently include Israel, Lebanon and Iran.

Go deeperArrowUpdated 3 hours ago - Health

Wells Fargo agrees to pay $3 billion to settle consumer abuse charges

Clients use an ATM at a Wells Fargo Bank in Los Angeles, Calif. Photo: Ronen Tivony/SOPA Images/LightRocket via Getty Images

Wells Fargo agreed to a pay a combined $3 billion to the Justice Department and the Securities and Exchange Commission on Friday for opening millions of fake customer accounts between 2002 and 2016, the SEC said in a press release.

The big picture: The fine "is among the largest corporate penalties reached during the Trump administration," the Washington Post reports.