Nov 6, 2018

Democratic super PAC translates ads to Spanish after seeing Election Day search trends

Voters at a polling place in California. Photo: MARK RALSTON/AFP/Getty Images

After Priorities USA, a Democratic-aligned super PAC, saw that "Dónde Votar" ("where to vote") is the top Google search trend in the U.S. today, it translated its voter mobilization ads to Spanish in Arizona and Florida.

Why it matters: Even though people were searching for "where to vote" in Spanish, Google was providing them with English results. This type of quick reaction to real-time Google search trends not only gives voters the information they're looking for, but gives Democratic groups like Priorities more visibility on Election Day. (Of course, that doesn't mean one party will necessarily benefit more than the other from this.)

Details: Caitlin Opperman, the PrioritiesUSA's digital associate overseeing the Latinx program, said the group translated the ads within an hour of seeing the tweet below from NBC News today.

  • She said these translated ads have already surpassed the average user engagement, getting between 17% and 20% of users to actually click on the ad, which directs people to a DNC website called

Go deeper

Dominic Cummings: "I respectfully disagree" that I broke U.K. lockdown rules

Photo: Peter Summers/Getty Images

Dominic Cummings, the top aide to British Prime Minister Boris Johnson, defended himself Monday against allegations that he broke the U.K.'s coronavirus lockdown rules during a Downing Street press conference.

What he said: "I respectfully disagree. The legal rules do not necessarily cover all circumstances, especially the ones I found myself in."

Netanyahu says July 1 deadline for West Bank annexation won't change

Photo: Artur Widak/NurPhoto via Getty Images

Israeli Prime Minister Benjamin Netanyahu said Monday at a Likud Party faction meeting at the Knesset, Israel's parliament, that his July 1 deadline for starting the process of annexation in the West Bank will not change, according to people in attendance.

Why it matters: The White House and the State Department have stressed over the last few weeks that the deadline set by Netanyahu is "not sacred" to the Trump administration — and that any discussion of annexation needs to be in the context of renewed Israeli-Palestinian peace talks.

Trump threatens to move Republican convention from North Carolina if capacity reduced

President Trump on stage during the 2016 Republican National Convention in Ohio. Photo: Bill Clark/CQ Roll Call via Getty Images

President Trump threatened in a series of Monday tweets to move this summer's Republican National Convention from Charlotte if North Carolina's Democratic governor, Roy Cooper, doesn't allow the event to be held at full capacity.

The state of play: Mandy Cohen, the state's health and human services secretary, said last week that the GOP should "plan for the worst" as mass gatherings will be a "very big challenge" if the number of coronavirus cases in the state continues to increase, per NPR.