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Voters at a polling place in California. Photo: MARK RALSTON/AFP/Getty Images

After Priorities USA, a Democratic-aligned super PAC, saw that "Dónde Votar" ("where to vote") is the top Google search trend in the U.S. today, it translated its voter mobilization ads to Spanish in Arizona and Florida.

Why it matters: Even though people were searching for "where to vote" in Spanish, Google was providing them with English results. This type of quick reaction to real-time Google search trends not only gives voters the information they're looking for, but gives Democratic groups like Priorities more visibility on Election Day. (Of course, that doesn't mean one party will necessarily benefit more than the other from this.)

Details: Caitlin Opperman, the PrioritiesUSA's digital associate overseeing the Latinx program, said the group translated the ads within an hour of seeing the tweet below from NBC News today.

  • She said these translated ads have already surpassed the average user engagement, getting between 17% and 20% of users to actually click on the ad, which directs people to a DNC website called IWillVote.com.

Go deeper

Ina Fried, author of Login
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Apple CEO Tim Cook, speaking at the Apple 12 launch event in October. Photo: Apple

Apple on Thursday reported quarterly sales and earnings that narrowly exceeded analysts estimates as the iPhone maker continued to see strong demand amid the COVID-19 pandemic.

What they's saying: The company said response to new products, including the iPhone 12 has been "tremendously positive" but did not give a specific forecast for the current quarter.

Supreme Court rejects second GOP effort to cut absentee ballot deadline in N.C.

Photo: Robert Alexander/Getty Images

The Supreme Court, for the second time in two days, rejected a GOP request to shorten the deadline mail-in ballots must be received by North Carolina officials to be counted.

The state of play: The state's deadline had been extended from 3 days to 9 days post-Election Day.

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