After Priorities USA, a Democratic-aligned super PAC, saw that "Dónde Votar" ("where to vote") is the top Google search trend in the U.S. today, it translated its voter mobilization ads to Spanish in Arizona and Florida.
Why it matters: Even though people were searching for "where to vote" in Spanish, Google was providing them with English results. This type of quick reaction to real-time Google search trends not only gives voters the information they're looking for, but gives Democratic groups like Priorities more visibility on Election Day. (Of course, that doesn't mean one party will necessarily benefit more than the other from this.)