Jan 30, 2017 - Economy

The future of Snapchat


Global Panorama / Flickr cc

Snapchat, expected to file for its IPO late this week, "boldly compares itself with TV" in conversations with investors, per Mashable. One media executive who talks to the big platforms said: "Facebook, Amazon, even Apple are willing to write massive checks, tens of millions, hundreds of millions, to build specific content for that platform."

Why Snapchat plans more shows: "Few on the street recognized Peter Hamby, Snap's head of news and host of 'Good Luck America,' when he was a political reporter at CNN. Now, he's the 'Snapchat guy.' Exclusivity, Snapchat says, means quality."

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