Jun 30, 2017
Sorry Mac: Windows-loving Trump voters swayed election
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SurveyMonkey, which nailed the recent U.K. election, has started randomly putting political questions to some of the 3 million people who take their surveys each day. Adjusted for demographic data, here's a unique look at the 2016 U.S. election: How the election would have shaped up if the only voters were Mac users; or only PC, iPhone or Android users.
Why it matters: We've written before about the explosion of personalized data and how campaigns crunch information to find the right voters. Device-usage is one more data-point that can be used to categorize the electorate. Plus, the maps are cool.
Data: SurveyMonkey; Chart: Andrew Witherspoon / Axios
