Nov 21, 2017 - Technology

New report: Snapchat copycats haven't copied its userbase

A new App Annie report out Tuesday commissioned by Snap in response to the same non-commissioned report earlier this spring shows surprisingly better than expected results for the "camera" company.

By the numbers: 48% of daily U.S. Snapchat users can't be found on Instagram, as well as 40% on Facebook, and 80% on Twitter. The previous report, summarized by Bloomberg, found that 46% of daily U.S. Snapchatters can't be found on Instagram.

Why it matters: This data shows that social media isn't always a zero-sum game, and people use popular apps differently. This especially rings true for Snap's younger audience that seems to have migrated away from Facebook and Twitter. Expect Snapchat to lean on these stats as they communicate their value to advertisers and investors moving forward.

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