Former Evernote CEO launches All Turtles, a modern twist on the product design studio

Former Evernote CEO Phil Libin unveiled his new project Monday, announcing plans for All Turtles, which hopes can tap some new ways of thinking to help companies build better products. As part of the move he is stepping down as a managing director at venture capital firm General Catalyst.

Anti-Silicon Valley: Libin, though a long time participant in Silicon Valley, criticized it for being too focused on huge valuations versus identifying key problems that are readily solvable.

Unchecked vanity and Silicon Valley math have entrenched the expectation that only ideas that might someday be worth ten billion dollars are worth starting. This is silly and almost never works.