Jun 21, 2017 - Economy

Apple makes its easier for publishers to monetize

Apple announced Wednesday that publishers can now use two new ad formats (standard sizes you would typically find on mobile) and are able to utilize third-party ad tags to better track and measure ads. Publishers can also now view demographic information about their audiences, like age and gender, on the Apple News dashboard.

Why it matters: These advertising updates (mostly the ad tags) will make it easier for publishers to monetize on Apple News. The introduction of ad tags will also help Apple win more ad business, since most other platforms allow tags for measurement and tracking purposes.

This is the latest update Apple news has made to beef up its platform as a major news distribution destination. Last month, Apple announced it hired Lauren Kern as its first-ever editor-in-chief for Apple News.

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