More than 10 million sign up for Disney+ in first day

Yes, but: The number is also notable, considering the service launched with a few hiccups. Early reports on Tuesday suggested the technology for Disney+ began crashing on launch day.

The big picture: Analysts anticipated strong consumer interest prior to the launch of the new service.

• Polling suggests that consumers were interested in the service at launch because of the access to Disney's movie catalog, as well as its new show, "The Mandalorian."

Our thought bubble: Disney threw a ton of marketing dollars behind its launch. What will be telling is if it can continue to grow sign-ups over time as other rival streaming services launch with new programming.

What's next: Moving forward, Disney says it doesn't plan to release Disney+ subscriber data outside of the company's quarterly earnings calls.

Go deeper:

• Disney+ officially launches to define Bob Iger's legacy
• The streaming battlefield is getting crowded
• New streamers battle over old shows
• Chasing huge subscriber goals, streamers give it away
• First casualty in the streaming wars
• Streaming's cancel culture problem