YouTube being opened on a phone. Photo: Omar Marques/LightRocket via Getty Images
Generation Z students, classified as being between the ages of 14 and 23, believe that YouTube is a bigger contributor to their education than textbooks, according to a study by Pearson Education.
Why it matters: Education in America is shifting from more traditional methods of learning through text and lesson plans to more technological methods such as YouTube videos and other virtual platforms.
Methodology: The study polled nearly 2,500 people ranging from 14 to 40 years old and asked them about their preferred education methods.
By the numbers: YouTube was the preferred education method for Gen. Z students, but was less prevalent among Millennials.
- 59% of Gen. Z students preferred to learn from YouTube, while only 55% of Millennials preferred it.
- 60% of Millennials said they preferred to learn from textbooks, while 47% of Gen. Z students preferred the same.
The big picture: YouTube launched in 2005 — meaning most of Gen Z grew up with it. 85% of teenagers say they use YouTube more than any other social platform, according to Pew research.
- It also provides quick, to-the-point answers for questions they may have as well as the option to rewind, writes Lauraine Genota of Ed Week.
Yes, but: While YouTube is packed with information and tutorials, it can also be a dangerous place for students with misinformation running rampant.
- The company was under fire earlier this year for targeting children with advertisements after gathering their personal data.
- The platform is also home to conspiracy content, which could be inadvertently recommended to students.