YouTube star Logan Paul. Photo: Amanda Edwards / Contributor via Getty Images
YouTube said Friday it would "temporarily suspend" ads on Logan Paul's channels.
- "This is not a decision we made lightly; however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community," the company told Variety.
The bigger picture: Paul — for whom YouTube ad revenue is reportedly a lucrative source of income — has been under pressure since his January decision to post footage of the body of someone who had committed suicide he had filmed on a trip to Japan. This week, according to The Daily Beast, he was slammed by activists for using a Taser on dead rats as part of another video.