Sara Fischer Jan 17, 2017
Winners & losers from Facebook's live video pivot
- Diminishing ROI: A large international marketing campaign targeted to everyday users could suggest that Facebook sees diminishing returns on investment in paying publishers to create content that everyday users can now create for free.
- Long-form video pivot: This could be yet another signal by Facebook that it is readying its plans to distribute its long-form content to compete with the likes of Netflix or Amazon. In 2016, the tech giant rolled out a video tab on its platform and said they were exploring "funding some seed video content."