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Illustration: Aïda Amer/Axios

Despite the sharp alarms being sounded over deepfakes — uncannily realistic AI-generated videos showing real people doing and saying fictional things —security experts believe that the videos ultimately don't offer propagandists much advantage compared to the simpler forms of disinformation they are likely to use.

Why it matters: It’s easy to see how a viral video that appears to show, say, the U.S. president declaring war would cause panic — until, of course, the video was debunked. But deepfakes are not an efficient form of a long-term disinformation campaign.

Deepfakes are detectable. Deepfakes are only undetectable to humans, not computers. In fact, a leading online reputation security firm, ZeroFOX, announced last week it would begin offering a proactive deepfake detection service.

  • “It’s not like you’ll never be able to trust audio and video again,” said Matt Price, principal research engineer at ZeroFOX.
  • There are a number of ways to detect AI-generated video, ranging from digital artifacts in the audio and video, misaligned shadows and lighting, and human anomalies that can be detected by machine, like eye movement, blink rate and even heart rate.
  • Price noted that current detection techniques likely won't be nimble enough for a network the size of YouTube to screen every video, meaning users would likely see — and spread — a fake before it was debunked.

But, but, but: If we have learned anything from the manipulated Nancy Pelosi video and years of work from conservative provocateur James O’Keefe, it's this: A lot of people will go on believing manipulative content rather than demonstrable truth if the manipulation brings them comfort. It doesn’t take high-tech lying to do that.

The intrigue: As Camille François, chief innovation officer at Graphika, a firm used by the Senate Intelligence Committee to analyze Russian disinformation on social media, told Codebook, “When I consider the problem, I don’t worry about deepfakes first.”

  • She added, “There are really sophisticated disinformation campaigns run by threat actors with a lot of money, and they don’t do fake stuff — it’s not efficient. They steal content that’s divisive or repurpose other content.”
  • Or as Darren L. Linvill, a Clemson University researcher on Russian social media disinformation, put it, deepfakes will be “less of a problem than funny memes.”
  • “A lot of research shows fake news is not the problem many people think it is," he said. "[The Internet Research Agency, a Russian social media manipulation outfit], for instance, barely employed what you could truly call ‘fake news’ after early 2015."

When disinformation groups do use fake media in their campaigns, it usually takes the form of fake images presented in a misleading context — so-called "shallow fakes." François uses the example of denying the reality of a chemical weapons attack by tweeting a photo of the same area that predates the attack.

  • "Shallow fakes" are cheaper, faster, require no technical expertise and can’t be disproven by signals analysis.

The bottom line: Deepfakes take advantage of human vulnerabilities that can be exploited much more efficiently by other means.

  • That means the disinformation problem won't be solved through technology or policy alone.
  • “Nations that have successfully built resilience to these problems have included digital literacy elements to better protect their populations,” said Peter Singer, co-author of "LikeWar," a book on social media disinformation.

Go deeper

1 hour ago - World

China and Russia vaccinate the world — for now

Illustration: Aïda Amer/Axios

While the U.S. and Europe focus on vaccinating their own populations, China and Russia are sending millions of COVID-19 vaccine doses to countries around the world.

Why it matters: China's double success in controlling its domestic outbreak and producing several viable vaccines has allowed it to focus on providing doses abroad — an effort that could help to save lives across several continents.

Ina Fried, author of Login
1 hour ago - Technology

Report: China will dominate AI unless U.S. invests more

Photo illustration: Axios Visuals. Photo: Krisztian Bocsi/Bloomberg via Getty Images

The U.S., which once had a dominant head start in artificial intelligence, now has just a few year's lead on China and risks being overtaken unless government steps in, according to a new report to Congress and the White House.

Why it matters: Former Google CEO Eric Schmidt, who chaired the committee that issued the report, tells Axios that the U.S. risks dire consequences if it fails to both invest in key technologies and fully integrate AI into the military.

Americans agree about more issues than they realize

Data: Populace Inc.; Chart: Michelle McGhee/Axios

Many Americans assume the rest of the country doesn't share their political and policy priorities — but they're often wrong, according to new polling by Populace, first seen by Axios.

Why it matters: The polling reveals that despite growing political polarization, Americans share similar long-term goals and priorities for the country.