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Buyers of real Christmas trees paid on average $75 for their Christmas trees last year, up from $35 in 2013, according a survey commissioned by the National Christmas Tree Association, and spokesperson Doug Hundley says that wholesalers are reporting prices $80 or higher this season.

Expand chart
Data: National Christmas Tree Association; Chart: Chris Canipe / Axios

Why prices have more than doubled: Hundley blames the great recession for limiting the industry's capacity to harvest enough trees to keep prices from rising steeply. Because it takes a Christmas tree about ten years to grow harvestable, the drop off in demand between 2007 and 2009 meant that growers did not have the revenue or available space on their farms to plant the trees that are being bought today.

One caveat: Hundley points out that the National Christmas Tree Association survey asks respondents how much they paid for their Christmas tree, but not about its size. It's possible that some of this increase in spending is due to shoppers opting for bigger or better-quality trees, especially as the economic recovery shifted into higher gear over the past year.

Blame inflation: In a note to clients, Deutsche Bank's Torsten Sløk said Christmas tree prices could reflect general inflation just as much as the idiosyncrasies of evergreen farming.

Go deeper

Biden to sign 15 executive actions on Day One

President-elect Joe Biden. Photo: SAUL LOEB/AFP via Getty Images

President-elect Joe Biden is expected to sign 15 executive actions upon taking office Wednesday, immediately reversing key Trump administration policies.

Why it matters: The 15 actions — aimed at issues like climate change and immigration — mark more drastic immediate steps compared with the two day-one actions from Biden's four predecessors combined, according to incoming White House press secretary Jen Psaki.

Off the Rails

Episode 7: Trump turns on Pence

Photo illustration: Eniola Odetunde/Axios. Photos: Elijah Nouvelage, Alex Wong/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 7: Trump turns on Pence. Trump believes the vice president can solve all his problems by simply refusing to certify the Electoral College results. It's a simple test of loyalty: Trump or the U.S. Constitution.

"The end is coming, Donald."

The male voice in the TV ad boomed through the White House residence during "Fox & Friends" commercial breaks. Over and over and over. "The end is coming, Donald. ... On Jan. 6, Mike Pence will put the nail in your political coffin."

Big Tech's post-riot reckoning

Photo illustration: Sarah Grillo/Axios. Photo: Tasos Katopodis/Getty Images

The Capitol insurrection means the anti-tech talk in Washington is more likely to lead to action, since it's ever clearer that the attack was planned, at least in part, on social media.

Why it matters: The big platforms may have hoped they'd move to D.C.'s back burner, with the Hill focused on the Biden agenda and the pandemic out of control. But now, there'll be no escaping harsh scrutiny.