Dick's Sporting Goods announced this morning that it will no longer sell "assault-style" rifles, high-capacity magazines or any firearm to those under 21 years-old. The publicly-traded retailer had previously pulled weapons like the AR-15 from shelves after Sandy Hook, but pledges that this time they won't make a return appearance.
Why it matters: Such developments are obviously tied to the Parkland massacre and a specific socio-political issue, but it feels like something much larger is going on. Something well beyond ESG movements or corporate PAC donations to particular candidates. Corporate America is becoming partisan, which is a giant step past becoming political.