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Axios Oct 10
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Weinstein name change in the works

Photo by Richard Shotwell/Invision/AP, File

"A Weinstein-free name" for The Weinstein Company, of recently ousted Harvey Weinstein, "is in the works as the studio has enlisted two ad agencies to develop a new brand identity," the Wall Street Journal reports on the front page. "Harvey Weinstein's name is being scrubbed from the credits of coming film and television projects."

Harvey Weinstein's plea: He "sent a private email to a number of high-level Hollywood executives at the studios, networks and talent agencies, begging for their aid in helping him save his job," hours before he was fired by his own company. They mostly refused. The Hollywood Reporter has the full text: