Facebook usage among 12 to 17-year-olds will decline for the first time this year, eMarketer estimates. Meanwhile, eMarketer's latest forecast for the first time has Snapchat beating both Instagram and Facebook in terms of total users aged 12 to 17 and 18 to 24.

Why it matters: This marks the first time eMarketer has ever predicted a decline in Facebook usage for any age group and usage among people 24 and younger will grow more slowly than previously forecast.

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Data: eMarketer; Chart: Lazaro Gamio / Axios

  • "We see teens and tweens migrating to Snapchat and Instagram," says eMarketer forecasting analyst Oscar Orozco. "Both platforms have found success with this demographic since they are more aligned with how they communicate – using visual content."
  • "Outside of the Facebook-cutters, teens and tweens remaining on Facebook seem to be less engaged – logging in less frequently and spending less time on the platform. At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram."

Writing on the wall: Forbes headline from February: Facebook Users Posted A Third Less Content In 2016 Than In 2015.

Publishers take notice: BuzzFeed today Tuesday it will launch an all-new Snapchat Discover Publisher Stories for its Tasty and Nifty brands in early September. Both brands started as Facebook pages.

Go deeper

Pundits react to a chaotic debate: “What a dark event we just witnessed”

The first presidential debate between President Trump and Joe Biden in Cleveland on Tuesday night was a shouting match, punctuated by interruptions and hallmarked by name-calling.

Why it matters: If Trump aimed to make the debate as chaotic as possible with a torrent of disruptions, he succeeded. Pundits struggled to make sense of what they saw, and it's tough to imagine that the American people were able to either.

Trump to far-right Proud Boys: "Stand back and stand by"

Asked to condemn white supremacist violence at the first presidential debate on Tuesday, President Trump said the far-right Proud Boys group should "stand back and stand by," before immediately arguing that violence in the U.S. "is not a right-wing problem. This is a left-wing problem."

Why it matters: Trump has repeatedly been accused of failing to condemn white nationalism and right-wing violence, despite the FBI's assessment that it's the most significant domestic terrorism threat that the country faces. The president has frequently associated antifa and the left-wing violence that has afflicted some U.S. cities with Biden, despite his condemnation of violent protests.

Mike Allen, author of AM
1 hour ago - Politics & Policy

The first Trump v. Biden presidential debate was a hot mess

Photos: Jim Watson and Saul Loeb/AFP via Getty Images

This debate was like the country: Everybody’s talking. Nobody’s listening. Nothing is learned. It’s a mess.

  • We were told President Trump would be savage. Turned out, that was a gross understatement. Even the moderator, Fox News' Chris Wallace, got bulldozed.

Why it matters: Honestly, who the hell knows?