Illustration: Aïda Amer/Axios

Walmart yesterday announced plans to shutter its e-commerce brand, less than four years after buying it for $3.3 billion.

Under the hood: Appearances can be deceiving. Not only was this deal not a failure for Walmart, but it arguably was the retail industry's most successful acquisition ever of a tech company.

History: was still pretty embryonic when Walmart agreed to buy it in August 2016.

  • The company had only been founded two years earlier, and publicly launched just one year earlier, with an ambitious goal to take on Amazon.
  • It was something of a revenge play by founder and CEO Marc Lore, after Amazon used anti-competitive practices to force an acquisition of Lore's prior startup (Lore, for the record, publicly disputes the spite narrative ⁠— but Tom Brady is more believable when he wishes the Patriots the best of luck).
  • As I wrote at the time for Fortune: "Jet will use a membership-based, real-time trading platform to provide deeper discounts than are currently available online, and steer users toward a 'smart cart' experience rather than impulse buys."

Fast forward: Jet's underlying thesis never really panned out, and after being acquired it transitioned more into focusing on urban millennials that Walmart otherwise struggled to reach.

  • But the deal wasn't really about as a product or a technology. It was about Lore, who was put in charge of Walmart's entire e-commerce business, and his team.
  • In short, this was a gussied-up acqui-hire.
  • Walmart's e-commerce sales skyrocketed since the deal, including a 37% bump in 2019. And that's all before the pandemic forced changes to consumer behavior, which began to be reflected in a 74% surge for Walmart e-commerce in Q1 2020.

The bottom line: Lore hasn't gotten close to defeating Amazon, but he's helped transform Walmart into one of its largest and most viable rivals. That's a pretty strong return on investment, even if is grounded.

Go deeper: Walmart takes aim at Amazon with new grocery

Go deeper

Dan Primack, author of Pro Rata
Aug 27, 2020 - Economy & Business

Microsoft working with Walmart on TikTok deal

Illustration: Aïda Amer/Axios

Microsoft is working with Walmart on its efforts to buy TikTok's U.S. business from China's ByteDance, Axios has learned from multiple sources close to the process.

The state of play: The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China.

Dion Rabouin, author of Markets
38 mins ago - Economy & Business

Americans' trust in the Fed keeps falling

Data: Axios/Ipsos poll; Note: ±3.3% margin of error; Chart: Axios Visuals

Americans' trust in the Federal Reserve fell again in October, with just 34% saying they have a fair amount or a great deal of trust in the central bank in the latest Axios/Ipsos poll.

What's happening: While trust in the Fed rises with age, income level and among those who say they know more about the institution, there was not a single group where even half of respondents said they trusted the Fed.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Politics: Trump calls Fauci a "disaster" on campaign call.
  2. Health: Coronavirus hospitalizations are on the rise — 8 states set single-day coronavirus case records last week.
  3. States: California to independently review FDA-approved coronavirus vaccinesWisconsin judge reimposes capacity limit on indoor venues.
  4. Media: Trump attacks CNN as "dumb b---ards" for continuing to cover pandemic.
  5. World: Ireland moving back into lockdown as cases surge — Argentina becomes 5th country to report 5 million infections