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Walmart will start giving salary advances to 1.4 million workers

shoppers at a Walmart store
A worker helps a customer at a Walmart store. Photo: Julio Cortez / AP

Walmart announced Wednesday that it will start allowing its workers to claim already-earned wages before their scheduled payday, in order to help its associates meet unexpected expenses. It's working with FinTech firms Even and PayActiv to offer workers a suite of financial services, including the ability to take advances on pay up to 8 times per year.

Don't get too excited: Walmart has been investing in higher hourly pay for workers, but its starting wage of $9 per hour still trails that of rivals Target and Costco, and labor advocates say that allowing advances is little help for those who simply don't earn enough money.