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VSCO grows despite Instagram's shadow

A camera app open on a smartphone
A camera app open on a smart phone. Photo: Mauricio Santana/Getty Images

VSCO, a mobile app for editing and sharing photos, has made a couple key hires as it looks to capitalize on its growing popularity among teens.

The bottom line: Despite being much smaller than some other photo-sharing apps — Instagram now has one billion monthly users —VSCO thinks it has a chance at building a sustainable business. It recently revealed that its one-year-old subscription product, VSCO X, now has more than one million paying users. Plus, with only 20% of its users being in the U.S., it believes there’s a large global market where it can grow.