A camera app open on a smart phone. Photo: Mauricio Santana/Getty Images

VSCO, a mobile app for editing and sharing photos, has made a couple key hires as it looks to capitalize on its growing popularity among teens.

The bottom line: Despite being much smaller than some other photo-sharing apps — Instagram now has one billion monthly users —VSCO thinks it has a chance at building a sustainable business. It recently revealed that its one-year-old subscription product, VSCO X, now has more than one million paying users. Plus, with only 20% of its users being in the U.S., it believes there’s a large global market where it can grow.  

The details: Tesa Aragones, previously a senior brand director for Nike’s women’s division, is now VSCO’s marketing chief, and Allison Swope, a longtime Facebook manager, has joined as VP of product.

  • While other social media apps are getting a bad reputation for making teens and young adults too focused on being popular online, VSCO says it wants its users to get creative with its photo editing tools and hone their skills. About 75% of its users are part of “Gen Z” (the generation after millennials), and the app lets users discover and share content instead of collecting "likes."
  • “My nieces and nephews all use it, they can explore their creativity, they’re learning how to edit photos and they share them, they’re fearless,” Aragones tells Axios, adding that she’s also a long-time user of VSCO’s app, downloading it when it first launched.

Go deeper

U.K. bans Huawei from its 5G network

British Prime Minister Boris Johnson. Photo: Dan Kitwood/Getty Images

The U.K. said Tuesday that it will no longer allow Chinese tech company Huawei to access its 5G network amid growing pressure on Prime Minister Boris Johnson to take a stand against Beijing, the New York Times reports.

Why it matters: It's a big win for the Trump administration, which has sought to firewall Huawei from networks around the world and put intense pressure on its closest ally to make such a move.

28 mins ago - Sports

The NBA's YouTube generation documents life in Orlando bubble

Illustration: Aïda Amer/Axios

The NBA bubble at Walt Disney World demands a documentary and will surely get its own "30 for 30" one day. But as the action begins to unfolds, it's clear that the players, themselves, will be the primary storytellers.

Why it matters: The most unique sporting event in history (just ahead of every other event this year) will be documented by its participants, making it less of a traditional "sports season" and more of a must-see reality show.

PPP was not enough for small businesses

Illustration: Sarah Grillo/Axios

The Paycheck Protection Program (PPP) has left much to be desired for needy small businesses around the U.S., and the overwhelming majority of recipients are about to exhaust their funding and may start laying off employees.

Why it matters: The PPP has been derided by some economists and researchers as inefficient and ineffective, but a new Goldman Sachs survey shows that even for the businesses and employees it helped, it has not been enough.