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Photo by Jaap Arriens/NurPhoto via Getty Images

Vimeo, the 14-year-old video service that started as a platform for indie filmmakers, is launching Vimeo Enterprise, a technology tool designed to help large businesses better communicate internally.

Why it matters: It's the second phase in Vimeo's two-year pivot from being a video and content company to a SaaS (software as a service) company. Last year, Vimeo launched its consumer-facing SaaS tool catered towards providing video professionals with high-grade video creation tools. Thursday's launch is catered towards large businesses.

The details: The new enterprise service is meant to allow large companies to host, share and manage video content across their teams at scale.

  • It offers both live and on-demand systems, servicing anything from external marketing and events to training and onboarding videos.
  • Unlike enterprise video providers Zoom and BlueJeans, Vimeo's service will not offer video conferencing tools.
  • Vimeo's CEO, Anjali Sud, tells Axios that what sets its service apart is its scale as well as its analytics, support and security features.
" Video deployment at scale is really complex. While there are a couple of small, niche enterprise video companies in the market, none offer anything close to the scale we have. Our security features and support services are more sophisticated and advanced to support large teams."
— Sud

By the numbers: To date, Vimeo's pivot from serving video content to selling video technology has been successful. The company, which is owned by Barry Diller's InterActiveCorp (IAC), expects to double revenue by year's end from $100 million in 2017, with well over 1 million subscribers. 

  • In a statement, Vimeo says enterprise customers are its fastest-growing software customer base, which is why the company is investing in an enterprise-specific product.

The big picture: Sud says Vimeo won't compete directly with Zoom or other video conference businesses, but seeks to solve similar business challenges.

  • "A problem that exists now today more than ever is that organizations are more disparate and in need of more efficient collaboration tools."

Go deeper: Vimeo pivots business from media to tech

Go deeper

1 hour ago - Health

Pfizer coronavirus vaccine safe, effective in children, company says

Photo by Mario Tama/Getty Images

Pfizer and BioNTech's coronavirus vaccine is safe and effective in children ages 5 to 11, albeit at a lower dose than adults receive, the companies said in a press release announcing results from a pediatric trial.

Why it matters: The trial results are a much-needed source of hope for families with elementary school-aged children, who currently aren't eligible for a vaccine.

The pandemic made our workweeks longer

Illustration: Annelise Capossela/Axios

The average American's workweek has gotten 10% longer during the pandemic, according to a new Microsoft study published in Nature Human Behaviour.

Why it matters: These longer hours are a key part of the pandemic-induced crisis of burnout at U.S. firms — and workers are quitting in droves.

Mike Allen, author of AM
2 hours ago - Economy & Business

Airbnb CEO Brian Chesky to herald "travel revolution"

Expand chart
Data: TSA. Chart: Jared Whalen/Axios

Airbnb CEO Brian Chesky will argue this week that the world is undergoing a "travel revolution," in which some parts of the industry stay shrunk but the sector ultimately comes back "bigger than ever."

Why it matters: Chesky, who faced the abyss when the world shut down last year, foresees a significant shift in how people move around, with more intentional gatherings of family, friends and colleagues — even if routine business travel is never what it once was.

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