Photo by Jaap Arriens/NurPhoto via Getty Images

Vimeo, the 14-year-old video service that started as a platform for indie filmmakers, is launching Vimeo Enterprise, a technology tool designed to help large businesses better communicate internally.

Why it matters: It's the second phase in Vimeo's two-year pivot from being a video and content company to a SaaS (software as a service) company. Last year, Vimeo launched its consumer-facing SaaS tool catered towards providing video professionals with high-grade video creation tools. Thursday's launch is catered towards large businesses.

The details: The new enterprise service is meant to allow large companies to host, share and manage video content across their teams at scale.

  • It offers both live and on-demand systems, servicing anything from external marketing and events to training and onboarding videos.
  • Unlike enterprise video providers Zoom and BlueJeans, Vimeo's service will not offer video conferencing tools.
  • Vimeo's CEO, Anjali Sud, tells Axios that what sets its service apart is its scale as well as its analytics, support and security features.
" Video deployment at scale is really complex. While there are a couple of small, niche enterprise video companies in the market, none offer anything close to the scale we have. Our security features and support services are more sophisticated and advanced to support large teams."
— Sud

By the numbers: To date, Vimeo's pivot from serving video content to selling video technology has been successful. The company, which is owned by Barry Diller's InterActiveCorp (IAC), expects to double revenue by year's end from $100 million in 2017, with well over 1 million subscribers. 

  • In a statement, Vimeo says enterprise customers are its fastest-growing software customer base, which is why the company is investing in an enterprise-specific product.

The big picture: Sud says Vimeo won't compete directly with Zoom or other video conference businesses, but seeks to solve similar business challenges.

  • "A problem that exists now today more than ever is that organizations are more disparate and in need of more efficient collaboration tools."

Go deeper: Vimeo pivots business from media to tech

Go deeper

Updated 24 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 33,642,602 — Total deaths: 1,007,769 — Total recoveries: 23,387,825Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 7,191,061 — Total deaths: 205,998 — Total recoveries: 2,813,305 — Total tests: 103,155,189Map.
  3. Health: Americans won't take Trump's word on the vaccine, Axios-Ipsos poll finds.
  4. Politics: 7 former FDA commissioners say Trump is undermining agency's credibility
  5. States: NYC's coronavirus positivity rate spikes to highest since June.
  6. Sports: Tennessee Titans close facility amid NFL's first coronavirus outbreak.
  7. World: U.K. beats previous record for new coronavirus cases.
  8. Work: United States of burnout — Asian American unemployment spikes amid pandemic

In photos: Deadly wildfires devastate California's wine country

The Shady Fire ravages a home as it approaches Santa Rosa in Napa County, California, on Sept. 28. The blaze is part of the massive Glass Fire Complex, which has razed 46,600 acres at 2% containment. Photo: Samuel Corum/Agence France-Presse/AFP via Getty Images

Some 18,700 firefighters are battling 27 major blazes across California, including in the heart of the wine country, where one mega-blaze claimed the lives of three people and forced thousands of others to evacuate this week.

The big picture: 8,155 wildfires have burned across a record 3.86 million acres, killing 26 people and razing almost 7,900 structures in California this year, per Cal Fire. Just like the deadly blazes of 2017, the wine country has become a wildfires epicenter. Gov. Gavin Newsom has declared a state of emergency in Napa, Sonoma, and Shasta counties.

Mike Allen, author of AM
Updated 3 hours ago - Politics & Policy

The first Trump v. Biden presidential debate was a hot mess

Photos: Jim Watson and Saul Loeb/AFP via Getty Images

This debate was like the country: Everybody’s talking. Nobody’s listening. Nothing is learned. It’s a mess.

  • We were told President Trump would be savage. Turned out, that was a gross understatement. Even the moderator, Fox News' Chris Wallace, got bulldozed.

Why it matters: Honestly, who the hell knows?

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